In which we are reminded to understand our client’s purpose in a discussion.
Someone asked me this week, ‘Do you have a favorite question that you use in sales calls?’
After overcoming the urge to reply, ‘Yes,’ and listing a dozen wonderful questions, I replied, ‘Tell me a little about what’s happening in your calls.”
The asker’s reply: ‘Well, you know, a question that gets your clients to open up and tell you what you need to know so you know what to talk about or what to sell.’
I found myself wondering about this guy’s social life. Like, has he spent his life searching for the one favorite question or line that would lead otherwise perfectly sensible prospective mates to sigh, swoon, and run off with him to live happily ever after? Has he been searching for THAT one favorite question, too?
‘Well, how do you typically manage your calls?’ I asked. I won’t bore you with his answer, ‘blah, blah, blah, blah, blah,’ and I discovered, as I listened to his meanderings, that I do, in fact, have a favorite question.
This is such a powerful question that I should be charging you hundreds or thousands of dollars just simply to be reading this column, so convinced I am that your regular use of this question will increase your sales. I run the risk of giving up half my income for the rest of my life by sharing this incredible secret with you. A secret that took me years of research and experience with thousands of sales people to discover.