by Jennifer L. Parent of McLane, Graf, Raulerson, & Middleton, Professional Association
Corporate tweeters or bloggers – employees who post promotional and often entertaining commentary on behalf of their employers’ businesses – add much of their own personal brand – their voice, their opinions, their snarky remarks – to the information they are disseminating on the company’s behalf. Often, the more personal their posts, the more followers they attract and the more the company stands to benefit. Ironically therein lies the crux of an emerging concern among corporate counsel. Who do these on-line accounts and relationships belong to?