by Kristen Luke

Many solo practitioners find themselves in a difficult quandary – they need to market their businesses, but they don’t have budget to do so. Instead of finding ways to market on a dime, they will throw up their hands and just hope that business will magically appear. What they don’t know is that an effective marketing plan doesn’t necessarily require deep pockets. Some of the most successful marketers spend very little money on marketing but instead spend significant time on building relationships and educating their audience. For those advisors who don’t have money to spend on marketing, here are five suggestions on what you can do to market your business.