by Nick Miller of Clarity Advantage
In which we are encouraged to define our purposes clearly, therefrom to guide our sales work.
A while back, I sat with several business owners, talking about our companies and teams, and the subject shifted to “purpose.”
Some of us had heard or read Raj Sisodia, author of Conscious Capitalism, on the importance of “purpose” in aligning and guiding great companies such as Apple, Whole Foods, and Southwest Airlines, attracting and energizing employees who worked HARD because they believed so strongly in their companies’ purposes.
Some of us had read or heard about Daniel Pink’s book, Drive, in which Pink proposes that the most effective motivations are autonomy, mastery, and purpose. To encourage people to engage fully and give their all, Pink argues, incorporate all three elements into motivation efforts. Autonomy, mastery, and purpose.
Our business owner discussion passed back and forth from